Hilarie Portell
Urban Placemaker

Every place has a story – a unique blend of history, culture, people and vision. Tell it well and you‘ll create a dynamic place where people want to be. I work with project teams to get to the essence, that unique personality that informs the brand, physical design, marketing communications, and customer experience.

I’m not a PR firm or an ad agency. I’m your partner on the leadership team to make a great place happen. I understand complex urban settings, design-driven development and artful flair.

If we do it right, our place will speak for itself.

Portell Works
The creativity
and insight
to make it happen.

I’ll work with you on:

End-to-end commitment
It’s all about bringing a plan to life, creating momentum and support throughout the process. I’ll help us communicate with many audiences; and keep us prepared for issues that crop up along the way. I’ll work with all of the professionals on the team and other stakeholders to keep the project moving forward.

Defining and promoting a distinctive identity
From Day One, I’ll synthesize all that we know into a unique brand identity. I work with internal marketing teams or manage outside firms to tell our story in a compelling way.

Integrated planning
There’s nothing better than a team of experienced, talented professionals. I’ll work with them to infuse the brand into the place through art and design. Together we’ll create a place that matters.

Professional Involvement

Downtown Denver Partnership
Urban Land Institute
All In Denver
Downtown Colorado, Inc.
International Downtown Association

Portell Works


  • Colorado Business Committee for the Arts, leadership program
  • Colorado Economic Development Council, economic development certificate
  • University of Colorado at Denver, MA in public administration
  • University of Utah, BA in political science with honors


  • Marketing Director of the Year, Homebuilders Association of Metro Denver
  • Women of Distinction, Commercial Real Estate Women
Portell Works
Verve, energy
and attention to detail.
Portell Works

Relevant Experience

Mixed-Use Urban Commnities

  • Boulevard One at Lowry, a 70-acre, sustainable mixed-use community. Developed brand identity and ensured that it informed architectural design guidelines, public realm design, art program, mixed-use site planning. Directed a mobility study and public art master plan.
  • Clayton Lane, an upscale mixed-use district in Cherry Creek North with 182,000 sq. ft. of retail. Public relations lead for project redevelopment by OliverMcMillan.
  • Project team for Horizon Uptown, a 500-acre mixed-used sustainable community by Lend Lease Communities. Led branding and community center design.
  • Colfax Mayfair Business Improvement District, consisting of 220 local & national businesses on Denver’s iconic Main Street. As executive director, lead economic development, business support, public improvements and clean/safe initiatives. Led a streetscape/mobility design plan; advocating for capital improvement funding.
  • Lowry Redevelopment Authority, an award-winning, 1,800-acre mixed use community. Executive team directing all branding, public relations, marketing. Led the Lowry Foundation dedicated to enhancement of public spaces.
  • Downtown branding & marketing strategies for Brighton, Castle Rock, Monte Vista and Lamar.

Affordable Housing

  • Mariposa, Denver Housing Authority’s award-winning sustainable, transit-oriented development Led branding and public relations.
  • Strategic public relations for Boulder Housing Partners and their housing, development and sustainability programs.

Portell Works

Cultural Initiatives

  • Led capital campaign for the Armory at Brighton Cultural Center, a downtown performing arts venue.
  • Helped draft & advocate for Colorado Creative Districts legislation, resulting in arts-related economic development throughout the state.
Portell Works Portell Works
Portell Works
Nothing worthwhile is ever easy...
but it should be fun!